at the International Tourism and Travel Show
The Sri Lanka Tourism Promotion Bureau in collaboration, with the Sri Lanka High Commission in Ottawa, participated at the International Tourism and Travel Show which took place at the Place Bonaventure in Montreal from 25 to 27 October 2019. This is the fourth consecutive year Sri Lanka has participated at this show. Sri Lanka’s High Commissioner for Canada, Asoka Girihagama inaugurated the Sri Lanka Pavilion which carried Sri Lanka tourism’s new branding identity, “So Sri Lanka” along with visuals showcased tourist attractions which illustrates the rich cultural heritage, beautiful landscapes, wildlife and beaches of Sri Lanka. Assistant Director of Sri Lankan Tourism Promotion Bureau Viranga Bandara and several travel industry representatives also participated at this event.
The event attracted 36,250 prospective travellers who were planning their travel to new destinations and seeking expert advice on future holiday destinations. More than one hundred countries were represented at this event through their tourism offices, tour operators and travel agents. According to the Annual Statistical Report of Sri Lanka Tourism Development Authority, 52,681 Canadian tourists visited Sri Lanka in 2018, which is a 12% increase in the tourists’ arrivals from Canada to Sri Lanka compared to 2017. It is anticipated that Sri Lanka’s participation at this year’s show would further enhance Sri Lanka’s tourism potential in the Canadian market.