China’s retail market is likely to overtake that of the USA by 2021, when it is expected to be worth USD 5.8 trillion, the biggest in the world. Sri Lanka’s participation in Chinese trade fairs is vital to capturing a larger foothold on this fast-growing market.
The Sri Lanka Export Development Board, in co-ordination with the Consulate General of Sri Lanka in Guangzhou, participated in the 16th China International Small and Medium Enterprises Fair (CISMEF) from 24-27 June 2019.
Sri Lanka has participated at every annual CISMEF, since 2014, showcasing and promoting its products in China.
Inaugurated in 2004, CISMEF provides a platform to display, trade, exchange and co-operate with small and medium enterprises at home and abroad to increase understanding, and strengthen co-operation for the common development of trade between China and other countries.
Representing prominent economic sectors, including gem and jewellery, tea, spices, handicrafts and coconut products, thirty companies from Sri Lanka participated in the fair.
At the “Promotional Session for Products of Sri Lanka” organised by the CISMEF for Sri Lankan exhibitors to introduce their products to local enterprises, Sri Lankan Consul General Priyangika Dharmasena, in her speech, thanked the organisers for facilitating this segment, giving an opportunity for Sri Lankan companies to have face-to-face interactions with their Chinese counterparts, and bringing in avenues for trade partnerships.
Guangdong Small and Medium Enterprises Bureau Deputy Director General Wang Fuxiu, in her address, gave an explanation of the fair to the participants, also describing Sino-Sri Lanka trade relations.
Deputy Director of the Sri Lanka Export Development Board, D.M.P. Dissanayake and Assistant
Director of the Coconut Development Authority, V. U. Egodawattage conducted two presentations on Sri Lanka’s trade products, trade potential and coconut items.
Several Sri Lankan exhibitors explained to the local buyers the different export sectors in Sri Lanka, as well as describing their own companies. The Matchmaking session assisted the Sri Lankan companies to interact with local companies, also enabling the exhibitors to secure several buyers for their products.